by Blair McBride September 8, 2020
“An aspiring entrepreneur who links snowboarding with NWT furs might soon give Yellowknife another claim to fame on an international stage.
Yellowknifer Joel Dragon Smith has advanced to the final rounds of the Arctic Future Challenge, a competition for young business people from circumpolar countries.
Dragon Smith, an avid snowboarder, is advancing a business plan based on the fur warmers made by Aurora Heat, his family’s business that his mother Brenda Dragon started in Fort Smith. They source materials from the Mackenzie Valley Fur Program, which receives its furs from trappers across the territory.”
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