by Derek Martel, Communications Director, Fur Institute of Canada
Consumers today have expectations about everything they buy, from electronics to clothing to furniture — and manufacturers and retailers of these products are being held to ever higher standards. A big part of consumer confidence is the traceability of products they buy, and the good news for the North American fur trade is that we are well ahead of the curve.
If we order fish in a restaurant, we want to know that it’s safe to eat. Hopefully, it also came from a sustainably harvested stock, and the people who processed it enjoy good working conditions. We want our meat to be free of harmful drugs, and to come from farms that observe high animal-welfare standards. Traceability becomes more complicated, of course, when raw materials come from several countries, the product is assembled in a different country, and sold in yet another.