by Alan Herscovici, Senior Researcher, Truth About Fur
For the past four years, the small but dedicated team at TruthAboutFur has worked to tell the true story of our remarkable North American fur trade, while exposing the lies of animal-rights extremists.
We’ve made impressive progress. According to the traffic monitoring service Alexa.com, TruthAboutFur is, by far, the strongest on-line voice of the fur industry … world-wide! As of February 9, 2020, Alexa ranked TruthAboutFur at 254,839 in terms of global Internet traffic. No other fur industry site ranked higher than 1,000,000.
Unfortunately, our ability to continue fighting is now seriously threatened. Market conditions and political battles in the US have slashed the industry funding that supported TruthAboutFur.
If you think the work of TruthAboutFur is important, we need your help now!