“The most important rule for fashion brands is to stay relevant, so it comes as no surprise that fashion brands are often in the eye of many social and political media storms. From questions surrounding traceability, sustainability and animal welfare, to issues about environmental impact, exploitation, consumerism and waste, the fashion industry isn’t in short supply of concerns. In fact, a surplus of issues, predominantly surrounding production and waste, fronted by the fast-fashion industry which produces 1 billion garments and 1.2 billion tons of CO2 equivalent each year, has caused some of the biggest earthquakes in the fashion industry.
These issues that plague the fashion industry are complex and interlinking, all of which necessitates their exploration. This mini-investigatory series will get to the heart of the fashion industry, asking questions like:
• What is the reality behind natural and synthetic materials?
• Are fast fashion brands profiting at the expense of the environment and the world’s most vulnerable people?
• And as we set sail on this new fashion voyage, are we headed for a sustainable and responsible future in fashion, if one awaits?
These questions are tough and the answers are not easy, but in today’s world where transparency and trust are key, we must explore the truth about fashion.”