On August 22nd, 2018, The Fur Institute of Canada (FIC) was invited by the Ontario Fur Managers Federation (OFMF) as part of their annual general meeting to Timmins to provide media training! Media training is important in today’s world, to allow the industry to get its sustainability message across.
The FIC has developed a program that engages with attendees to better understand how to deal with media. This includes print interviews, radio interviews and even TV interviews. On August 22nd, 2018 the FIC trained OFMF members to truly feel and practice what it is like to interview with media. It also allows for engaged discussion on the dos and don’ts of interviews and allows everyone in attendance to talk through the difficulties as a group and individually. Through sound recordings and video we are able to capture the interviews and play them back allowing for great discussion on what participants did well and not so well. The program actively challenges the participants to stand their ground and stick to their message. After completing the training, the participants were impressed and expressed the confidence they gained.
“I would suggest that anyone who may be asked to respond to the media take the opportunity to participate in the FIC Media Training.” Said Robin Horwarth the General Manager from the OFMF. “It was great to be able to do simulated interviews and respond to tough questions about the Fur Industry. To have your interview played backed for you and your peers along with the constructive criticism on the positive and negative information and facts that we provided to the interviewer was certainly beneficial to all of us and will aid us in the future when called on for an interview. Everyone that I spoke to that participated were grateful to the Fur Institute for making this available to the OFMF Board of Directors. I found it very beneficial and look forward to using the information provided to better represent and promote our sustainable, great heritage of trapping to the general public.”
The FIC plans on providing the training program for organizations across the country and to engage our trapping associations from coast to coast to get as many people as possible ready and willing to deal with media should they come calling.
Thanks again to the OFMF for their engagement and interest in the FIC’s new Media Training Program.